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Profitability PDF Print E-mail
Written by Darcie Zackowski   
Thursday, 03 April 2008 04:37
 The following  ad layouts were offered to the client who has 10 windows.   They were created in the program Microsoft Publisher.   Clients often want their displays to be clean, clear and to the point.

 

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The first layout was chosen and the purchase order was written up and signed for approval.

The final product was outstanding and the client was very pleased with the exposure he received.  This particular store is just a ways off the highway, and the visibility was amazing!

58.jpg (76512 bytes)   59.jpg (29951 bytes)   60.jpg (33144 bytes)

  It is so important to stay in your customers mind!  Sending a follow-up thank you letter adds a nice touch and lets the client know you are grateful for his business

Lets do a little homework to figure out just how profitable this display was:

·        Sales                                                    2 Hours           

·        Design Layout                                      2 Hours

·        Design Prep work                                4 Hours

·        Installing Display                                   8 Hours

·        Invoice and Follow-up Letter               1 Hours

·        Removal                                                3 Hours

                                        TOTAL                    20 Hours

Total invoice was billed out at  $970.00, that translates to $48.50 per hour.  Where else could you make that kind of money?  Let us figure out the profitability if you were to hire out various positions:

1)       Graphic Designer                     2 Hours @  $35/hour  =  $70

$970 - $70 = $900     Leaving 18 hours of your time invested works out to $50.00 per hour

Hmm….might be advantageous to hire out this position!

 

2).      Artist                                        12 Hours @   $20/hour = $240

$970 - $240 = $730      Leaving 8  hours of your time invested works out to $91.25 per hour

Hmm….might be advantageous to hire out this position!

 

You get the picture!  Just for fun, lets see how profitable it would be for you to hire out all positions:

      3)

·        Sales Rep                     2 Hours @  $25/hour       =  $50.00

·        Graphic Designer          2 Hours @  $35/hour      =  $70.00

·        Artist                            12 Hours @  $20/hour        =  $240.00

·        Window Cleaner          3 Hours @  $10/window   = $100.00

                    TOTAL              19  Hours                              =$460.00

$970 - $460 = $510     Leaving  1 hour of your time.  

 

THAT’S $510.00 PER HOUR FOR YOU!

 

Hmm….might be advantageous to hire out all positions!

Is this possible?  You better believe it.  This type of display is very productive in all areas as there are no graphics involved or lots of text.  Not all displays will generate this type of return but guaranteed they are out there!  Fees for hiring out these types of positions may vary, it would be wise to investigate all options!

Last Updated ( Friday, 26 September 2008 06:49 )
 
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